Rein Heiduk, 1964. EAM 6.4.7:76. Photo: Rein Vainküla

Shop “Silla” in Pärnu

In 1968, a newly opened shop designed by Rein Heiduk on Silla street in Pärnu attracted the attention of passers-by with a modern look. Reminiscent of a glass pavilion, the store “Silla” hid food products on the first floor and industrial goods on the second floor. When writing about the architecture of the building, the architectural historian Leonid Volkov has referred to its connections with both the international style and the constructivism of the 1920s (L. Volkov’s manuscript “Eesti arhitektuur 1940-1989. Part II, p. 103). The Estonian Consumers’ Cooperative Union (ETKVL) was responsible for the fresh production of the store network that consolidated the pan-Estonian trade network and, for example, opened the Tapa department store, which was also designed by Rein Heiduk (1966). In 1994, Leonid Volkov’s wife Helga Volkov handed over a manuscript dedicated to Estonian architecture to the museum along with a rich photo collection. The house was photographed by Rein Vainküla. Text: Sandra Mälk

• 1960s
• Rein Heiduk